Sunday, August 26, 2007

The Poster: Another concept
































































This is a second idea for the exhibition poster. I am trying to represent both schools (Graphic Arts and Design + Contemporary Fine Art Practice) on the same poster by placing the title on two different typefaces.
The solid, clean and really defined type on the back is set in Politca, a clear sans font which has a lot similar properties with graphic design. On top of this I am placing type on a quite more abstract way that is identifying properties that are related with fine art and the freedoms that such a field has. This type is created by taking the original Helvetica letters and braking their snap points to more random positions, altering the type in a more abstract shapes with random outcomes (not particularly nice or eye pleasing).
The combination of these two types of type are showing somehow the unity and uniqueness of the school of Art at Leeds Met.
One idea could be screenprinting the two layers with two different colors. Maybe the bottom type (graphic design) could be in one of the basic CMYK colors whereas the top layer could be on a different tint of the same color establishing as well the expendable research and freedoms that fine art has opposed to the restrictions of graphics.
This surely does not try to place graphic design into a more trapped possition of lack of freedom or constraints but is more of an attempt to represent the similarities of these two disciplines (and the thin line that one becomes the other and so on..)

This is just another idea thought and maybe tomorrow is going to be something else!

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